The Desk
How executive content actually gets made: voice, craft, cadence, and the honest economics of hiring a writer.
How Much Does a LinkedIn Ghostwriter Cost? Do the Maths
Every published price range prices drafts. The figure that decides the hire is the loaded cost of each post that survives your own approval and reaches an audience.
10 min readPost Teardown
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LinkedIn Ghostwriter Per Post or Monthly Retainer: The Crossover
Dividing a retainer by a per piece price gives the wrong crossover. Two corrections move it down to somewhere between one and…
9 min read
Questions to Ask a LinkedIn Ghostwriter Before Hiring, Scored
Every hiring page hands you the questions and none of them tells you how to read the reply, which is the only part that is hard.
10 min read
LinkedIn Ghostwriter Red Flags That Appear in Month Two
Every published list of ghostwriter warning signs describes things you can see before you pay. The expensive ones appear after…
10 min read
LinkedIn Ghostwriting Agency vs Freelancer: What Differs
Cost is the least decisive variable in this choice. The decisive one is what happens to your voice and your cadence when…
10 min read
How to Evaluate LinkedIn Ghostwriter Samples Like an Editor
Ghostwriting is unattributed by definition, so a portfolio proves almost nothing on its own. Here is how to grade the evidence…
10 min read
Views But No Comments: The Post Left Nothing to Answer
A silent comment section is usually a sign the post resolved itself. Here is the structural cause, and the sentence that…
11 min read
Writing a Founder Story That Is Not a Humblebrag
Most founder story advice assumes a dramatic firing. Here is the version for a B2B founder whose origin was a contract, a…
11 min read
How to Make LinkedIn Posts Not Sound AI Generated
Complaint threads describe the smell and humanizer buttons promise to remove it. Neither names the six sentence habits doing…
9 min read
How to Structure a LinkedIn Post a Busy Executive Will Read
Readability advice describes the writer's formatting habits. This maps a post onto what the reader actually does, which is land…
8 min read
Why Is My LinkedIn Carousel Not Getting Reach? A Diagnosis
Generic carousel advice assumes the design failed. Half the time the post was never served. Here is how to tell which, using…
9 min read
LinkedIn Newsletter vs Regular Posts: The Delivery Maths
A newsletter buys you permission and an appointment, not reach, and the gap between subscribers and readers is wider than the…
10 min read
Disclosing a Ghostwriter: The Words to Use When Asked
There is no general duty to announce it. There is a duty not to lie, and a duty to have an answer ready before somebody asks…
10 min read
Who Owns Ghostwritten LinkedIn Posts After Publishing
Three separate claims sit on every published post: copyright in the words, the licence the platform holds, and control of the…
11 min read
LinkedIn Ghostwriting Contract Clauses That Actually Bite
Book templates cover manuscripts, royalties and credit. A LinkedIn retainer turns on account access, approval deadlines, what…
12 min read
How to Onboard a LinkedIn Ghostwriter: The First Thirty Days
Ghostwriting is unattributed by definition, so samples cannot be traced to their author. The first thirty days is the only…
10 min read
How LinkedIn Ghostwriters Capture a Voice, Step by Step
The book world describes voice capture in the abstract. Here is the question set, the transcript markup legend and the monthly…
11 min read
The LinkedIn Voice Profile Template for One Person
Corporate tone-of-voice guides describe an organisation. Here is the nine-panel document a ghostwriter actually needs to write…
12 min read
When Ghostwritten Drafts Do Not Sound Like You
The complaint has two completely different causes and one of them is not the writer's. Four probes separate them in under…
11 min read
The LinkedIn Content Approval Workflow for Executives
Executive content stalls in five places, and every one of them is a decision nobody made before the first draft left the…
10 min read
Five Routes to Getting Your LinkedIn Posts Written
Every comparison of these routes is written by somebody selling one of them. This one compares all five on money, your hours…
10 min read
Ghostwriter, AI Tool or In House Writer: The Honest Comparison
Almost every comparison of these three is published by somebody who sells one of them. This one compares what each is…
10 min read
What Ghostwriting Cannot Fix, and Who to Call Instead
Ghostwriting solves exactly one constraint, which is the writing. Here are the seven situations where the writing was never the…
10 min read
Free LinkedIn Post Tools: What Each Kind Can Fix
Most free tool lists are affiliate pages. This one sorts the options by whether they check what you wrote or write it for you…
10 min read
Who Should Own Your LinkedIn: A Decision Guide
Ownership is not one decision. It is four, and the arrangement that survives the day your writer or your marketing manager…
11 min readSend one old post.
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