Craft
6 articles on craft.
Views But No Comments: The Post Left Nothing to Answer
A silent comment section is usually a sign the post resolved itself. Here is the structural cause, and the sentence that…
11 min read
Writing a Founder Story That Is Not a Humblebrag
Most founder story advice assumes a dramatic firing. Here is the version for a B2B founder whose origin was a contract, a…
11 min read
How to Make LinkedIn Posts Not Sound AI Generated
Complaint threads describe the smell and humanizer buttons promise to remove it. Neither names the six sentence habits doing…
9 min read
How to Structure a LinkedIn Post a Busy Executive Will Read
Readability advice describes the writer's formatting habits. This maps a post onto what the reader actually does, which is land…
8 min read
Why Is My LinkedIn Carousel Not Getting Reach? A Diagnosis
Generic carousel advice assumes the design failed. Half the time the post was never served. Here is how to tell which, using…
9 min read
LinkedIn Newsletter vs Regular Posts: The Delivery Maths
A newsletter buys you permission and an appointment, not reach, and the gap between subscribers and readers is wider than the…
10 min readSend one old post.
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